Larry Fox is the chief visionary of
The
Values Group. His duties include creating dynamic business plans for
clients, helping clients raise capital (whether investor funded or
institutional lending), and offering business management and consulting
services after plans have been created and funded. Larry addresses complex
business and legal issues consistent with the owner’s mission and shareholder’s
expectations. (The Values Group, 2012)
Tim
Berry is founder and chairman of Palo
Alto Software and bplans.com,
co-founder of Borland International, author of books and software on
business planning. Stanford MBA, father of five, married 42 years. He is an
avid blogger, speaker, author, teacher, and helping others with business
planning and entrepreneurship. (Tim Berry, 2012)
The key components are a good
business plan that an investor should tell a complete story about a company’s
mission, strategy, marketing opportunity, competitive analysis, and financials.
These components are key for
various reasons. Investors want to know the story of a brand. They want to know
how the brand can make a profit first and foremost. To get to that conclusion,
the potential business owner must show that their strategy can compete with the
competition, strong enough for them to gain a share of the market they are
pursuing.
The business owner must show how
their market strategy will penetrate the market they are attempting to
penetrate. They have to prove to the investor that the percentage of the market
that they want is attainable.
The competitive analysis should
show the investor that the business could compete with the competition. The
financials are the most important component of the business plan. The story
should be able to sell the investor on future revenue of the company. It should
tell how the business fits into the industry based on the amount of money that
the competition brings in for a profit.
Reference:
No comments:
Post a Comment