“Experts Views on the Value of Business Plans”
I am going to be honest. I personally learned most from my studies in class and my from instructors. Steven Burhoe and Mike Koch were my instructors and I learned most from their guidance and expertise. They laid the foundation down of what a business plan should look like and made sure that my assignment were left with notes to help me make corrections on my assignments to make it a better business plan. I also give the credit for having me research Larry Fox and Tim Berry.
Larry Fox focused on angel investors and how to excite
investors. However, it did not play a role or motivate me to write my business
plan. I think these key areas will become useful when I am searching for investors
to invest in the company. I think that exciting investors are the most
important part of presenting to investors. I will be using his advice personally
as I speak to the person who wants to invest the most.
Tim Berry was the person I gained some insight. I agreed
with Tim that a business plan should tell a story. It should tell the story of
the brand. That is what I tried to take away from Mr. Berry’s advice. He said
to penetrate the market.
I told the best story I could tell for potential investors
to visualize. This story is one that will be told time and time again with
revisions that are necessary. I enjoyed working on the business plan for a
second time.
The best section of my business plan is the marketing plan
and financials. I really think that investors will get the information that they
need to make a sound decision based on my research. There are many bright areas
of the business plan, but these two stick out just because I think that they
what investors care about the most.
