The advent of digital downloads has forever changed the way that musicians, songwriters, and composers start their music careers. There is a new medium that has allowed artists and composers the opportunity to revamp their careers without even having to go the conventional record label deals of the 90’s. Advertising is the new way that artists are marketing their talents to the masses and audiences are taking notice.
There is an artist by the name of Ingrid Michaelson that has completely given a new meaning to the word ”Advertising”. Ingrid Michaelson has many songs that we all have heard through advertising on many commercials. This has parlayed her discovery of newfound fans through an unconventional channel, which she does not get through iTunes, radio, music and music videos. She has many new fans that have found her through many of her works on television.
You might've seen an Old Navy commercial featuring the 32-year-old's lilting “The Way I Am," a song that seems almost too perfect for selling sweaters. Or the Google Chrome ad with an instrumental version of her song “Sort Of. (All About Jazz, 2012)
Last year, worldwide licensing revenue from synchronization—a fancy term for pop music in ads—hit an all-time high at $2.5 billion, according to Heartbeats International, a music-branding agency. The tangled relationship between popular music and advertising has evolved over the past decade. Many in rock 'n' roll long believed that any artist helping to sell something was “selling out." Today, our consumerist culture has fallen in love and married our most popular art form—and the old arguments about using pop music to sell a product don't seem to matter in an era when profits for musicians have fallen away. The idea that licensing music is somehow different from selling music through iTunes isn't taken seriously anymore. (All About Jazz, 2012)
Last year, worldwide licensing revenue from synchronization—a fancy term for pop music in ads—hit an all-time high at $2.5 billion, according to Heartbeats International, a music-branding agency. The tangled relationship between popular music and advertising has evolved over the past decade. Many in rock 'n' roll long believed that any artist helping to sell something was “selling out." Today, our consumerist culture has fallen in love and married our most popular art form—and the old arguments about using pop music to sell a product don't seem to matter in an era when profits for musicians have fallen away. The idea that licensing music is somehow different from selling music through iTunes isn't taken seriously anymore. (All About Jazz, 2012)
To all aspiring artists, songwriters, and composers there is a new sheriff in town and it does not consist of selling your soul to a record label that will not make you anymore famous that you already are. Take the time to re-evaluate the new set of options that are available to you. Move in the direction of advertising, it will payoff in major ways than chasing the old dream of the elusive record deal.
Check out these examples of what advertising can do for you:
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